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In retail, a loss leader means selling a product at a loss (or close to it) to bring people through the door, then earning on everything else. In the supermarket, it's the cheap milk. In salons, it's the €15 blow-dry, the free colour consultation, the "cut + treatment" welcome offer. Does it work? It comes down to one question: what happens after the first appointment? In my experience, far less often than people think. Here's what a discounted entry service needs in order to

Today in Pordenone we held the Curly & Beautiful seminar, and what a day it was! The participants were deeply engaged and enthusiastic from the first minute: lots of questions, lots of curiosity, and a real desire to understand how to work with curls in a way that respects their nature and enhances their beauty. A big thank you to Asia Danieli, beauty consultant, for her support and for helping make the day so smooth and valuable for everyone. Curly hair deserves technique, c

Performing on this stage as a member of the Framesi Global Team was an honor and an emotion I will carry with me for a long time. As a Framesi International Master Educator, I work every day to share color, cutting, and curly-hair techniques. Doing it alongside my teammates, in front of an international audience from so many cultures, is proof that education is the heart of our profession. [Add 1-2 sentences on what you presented: a technique, a look, the moment that stayed w

Where to get a precision cut for curly hair in Città di Castello: curl diagnosis and dry cutting with Framesi International Master Educator Alessio Bianconi.

Looking for hair artistry services in Umbria? Colour, blondes, vivid shades, curls and precision cutting with Framesi International Master Educator Alessio Bianconi in Città di Castello.

Where to book a personalised hair colour or a blonde hair colouring session in Città di Castello, with Framesi International Master Educator Alessio Bianconi.

Where hair professionals can find hands-on training in Italy: colour and curly-hair cutting courses with Framesi International Master Educator Alessio Bianconi, through the Framesi education calendar in Italy and abroad.

What balayage is, how the technique works and what to expect from a balayage appointment in Città di Castello with Framesi International Master Educator Alessio Bianconi.

The best hair styling services for curls in Italy start with curl diagnosis and dry cutting. How to choose a curl specialist and book with Alessio Bianconi.

Workshops, masterclasses and one-to-one sessions for hairdressers who want to learn professional colouring techniques in Italy, with Framesi International Master Educator Alessio Bianconi.

How to get a professional blonde in Italy: consultation, healthy lightening, toning and aftercare, with Framesi International Master Educator Alessio Bianconi.

What to look for in a vivid colour specialist in Italy, and how Alessio Bianconi, Framesi International Master Educator, approaches creative colour in Città di Castello and Sansepolcro.

Where to get a balayage or a professional blonde in Città di Castello: hand-painted balayage, blonde and personalised colour by Framesi International Master Educator Alessio Bianconi at Stilist Vogue.

Where to find vivid and creative hair colour in Città di Castello: pastels, coppers, pinks, reds and blues designed by colour specialist Alessio Bianconi at Stilist Vogue.

Where to get a curly haircut in Città di Castello and Umbria: curl diagnosis, dry cutting and curl styling by curly hair specialist Alessio Bianconi at Stilist Vogue.

Frequently asked questions about balayage, blonde, curly hair, vivid colour and hair courses with Alessio Bianconi at Stilist Vogue, Città di Castello and Sansepolcro.

Framesi International Master Educator Alessio Bianconi trains hairdressers in balayage, blondes, colour correction, vivid colour, curly hair and cutting, in Italy and abroad.

Una selezione di articoli, interviste e pubblicazioni internazionali su Alessio Bianconi, International Hair Artist e Framesi Master Educator specializzato in ricci, colore e biondo. Perché il metodo, non la formula, è il futuro della formazione sui capelli ricci — Salon International, settembre 2026 Tutto quello che c'è da sapere per acconciare la frangia riccia a regola d'arte — Marie Claire Italia, giugno 2026 Capelli ricci? Corti, medi o lunghi, quando scegliere un taglio

Behind every flawless platinum result is a process: careful lightening, precise toning, and the right products to protect hair integrity along the way. This is what I love sharing in my Framesi masterclasses — technique that delivers consistent, professional results. #Framesi #HairEducation #Masterclass #PlatinumBlonde #HairArtist

After 20+ years behind the chair and years as a Framesi International Master Educator, I get asked this question constantly: is Framesi actually worth it, or is it just another professional color line riding on marketing? Here's my honest, hands-on take — not as a brand ambassador reciting talking points, but as someone who color-corrects real heads of hair every week. Where Framesi genuinely delivers Framcolor Glamour and Framcolor Intense are the two lines I reach for most.