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Box dye. Layer after layer. A complicated history. No problem — if you have patience. A reflection on methodology, color correction, and why slowing down is the most powerful thing a hairdresser can do.

Today in Milan I had the pleasure of leading another edition of Curly & Beautiful, the Framesi training day dedicated entirely to curly hair professionals. Fifteen hairstylists in the room. One subject: the curl — in all its forms, its challenges, and its potential. The day focused on two areas that I believe are inseparable when it comes to curly hair: cutting and styling. Not as two separate steps, but as a single conversation with the hair. The cut defines the shape and re

The tour continues — and it delivers. Two weeks later, two new cities, same energy. Sfax and Hammamet: the second leg of our Tunisia tour with Framesi is done, and once again the rooms were full, the questions were sharp, and the professionals showing up were the kind who make every stage worth it. This time alongside me: Giada Capuano, back on tour and stronger than ever, and Enrico Dal Forno — a pairing that brought a new dynamic to the stage and proved, again, that when th

Almost all of us have been there. A sales rep shows up with an offer that sounds irresistible: a product with your name, your label, your logo. You feel like a brand. You feel finally free. Then you realize you signed your own death warrant. The trap is perfectly built. You buy a semi-finished product from a third-party manufacturer, put your label on it, sell at market price. In theory, it works. In practice, that same product — same INCI, same formula, same factory — is bei

There's something special about getting together with colleagues, in front of a mannequin head and a bowl of bleach, to share techniques, questions, and that curiosity that drives us every day to grow. The Deco Lab training day hosted by DShop Drago in Rivoli (Turin) was exactly this: one of those occasions when training stops being a duty and becomes a pleasure. Working alongside me today was Michela Fava, Framesi personal colorist, a professional who brings to every session

One thousand participants. Two cities. Two days I won’t forget. The first leg of our tour in Tunisia with Framesi has just wrapped up. Tunis first, then Monastir — packed rooms, engaged professionals, real questions. The kind of crowd that gives you energy. What makes this tour even more special is that it’s the first time I’ve worked with Sabrina Arvizzigno, Director of Italian Style Framesi, and Giada Capuano. First time together on stage, yet it felt like we’d done this a

Coming home from Romania with a full heart is the most accurate way I can describe how I feel right now. Two intense days made of stage time, scissors, brushes, focused eyes, and that warmth only certain professional environments know how to give. Day One: The Framesi Collection on the Romanian Stage On the first day, I had the honor of presenting the new Framesi collection to the Romanian audience. Stepping on stage in front of a crowd that watches you with curiosity, hunger

Today was one of those days that reminds me why I love this work so deeply. We held our Framesi Curly & Beautiful seminar right here in the province of Foggia — a full, hands-on session dedicated to the art and science of curly hair: cutting techniques, styling methods, and colour. Curls have their own language. They move, breathe, and respond differently from any other hair texture — and that’s exactly what makes working with them so fascinating and so rewarding. Today we ex

When summer arrives, hair (and skin) immediately pays the price of sun, salt, and chlorine: dehydration, dullness, knots, and that “tired fiber” feeling after just a few days by the sea. What truly works is a simple, complete, repeatable routine — three steps that cleanse, rehydrate, and protect during exposure. The Morphosis Sun routine: 3 steps, no complications 1) Post-sun cleansing: Hair & Body Wash (2 in 1) The first step is Morphosis Sun Hair & Body Wash : an all-in-one

A special thank you to my collaborators in Hungary, essential for the preparation and operational support throughout the show: Erika, Csilla, Daniella, Dóra, Diána and Alex . Framesi Collection in Hungary: when a collection becomes a story of identity (and technique) There are workdays that aren’t “just” workdays. They’re experiences that remind you that what you do — cutting, coloring, styling, preparation — is a language. And when everything works, that language speaks abou

Why We Call It a “Molecular Booster” If you have fragile hair that breaks easily or seems to lose body and strength after chemical treatments, the priority isn’t just to “soften” it: it’s to rebuild and make the hair fiber more stable. Framesi’s Morphosis Restructure Hair Leave-In Molecular Booster was created precisely for this purpose: a leave-in serum designed to work on both scalp and hair, with a clear goal: to reduce fragility and give your hair a fuller, more compact,

For years, social media has been a powerful lever for salons: polished photos, well-edited videos, before-and-afters, consistent feeds. The better you communicated, the more competent you looked. Today that rule is breaking. In a way, AI is “destroying” social advertising. But what it is really destroying is the illusion. And for anyone who truly does great work, that is an advantage. 1) Images are no longer proof Not long ago, high-quality content required: technical skill (

Goal Defined, elastic, glossy curls at home, with a simple, repeatable routine using MORPHOSIS Curl Soul and FOR-ME 308 – Elevate Me Curl Cream . Products (specific info) MORPHOSIS Curl Soul Shampoo What it is: a moisturizing and disciplining shampoo for curly and textured hair. It gently cleanses while respecting the curl structure. Formula / actives highlighted by the brand: Cotton Milk , Hyaluronic Acid , and Cationic Conditioners for softness, definition, and elastic

The difference between a stunning bleach and a bleach that your hair simply “endures” is decided almost entirely before the appointment. Not on the day of the service, but in the two or three weeks leading up to it. If the hair shaft is fragile, if the scalp is sensitized, if there are metal deposits or layered pigments, the result changes, and it changes a lot. That is why, when people ask us how to prepare hair for bleaching, the answer is never a simple “do a mask and you’

Why it’s hard to find young hairdressers today (and why that’s a good thing). In recent years, I keep hearing this sentence: “You can’t find young people who want to become hairdressers anymore.” It’s true. But it’s worth understanding why. It used to be “a job for people who didn’t want to study” For many years, especially in certain areas and families, hairdressing was seen like this: if you didn’t want to go to school, if studying wasn’t your thing, “at least you can learn

A cool, glossy blonde is instantly recognizable. It is not just light. It is clean, even, and reflective. The problem is that it takes very little for it to shift warm, turn dull, or lose that “mirror-like” shine that looks perfect in the salon. The solution is not layering more and more purple pigment. A cool blonde stays beautiful when balance and timing are right: gentle cleansing, a well-dosed anti-yellow step, the right conditioner, a lightweight leave-in, and daily pro

In this post I’m sharing how I took this hair from a warm, uneven blonde to a clean, luminous icy blonde, while keeping the hair structure protected throughout the service. Starting point The base was a warm blonde with visible yellow/golden tones and some unevenness through the lengths. The goal was to create a brighter, cooler, more polished result with improved uniformity and shine. 1) Lightening (with maximum protection) To lift and refine the canvas, I used Framesi Decol

She came in with multiple bands of color through the mid-lengths and ends, and she wanted to refresh and fix her overall look. We worked on correcting the uneven tones, softening the transitions, and bringing everything back into balance for a cleaner, more cohesive result. Healthy shine, smoother blend, and a look that feels like her again. If you’ve been dealing with banding or patchy color, you’re not alone — it can be fixed with the right plan.

Today in Toledo I had the pleasure of leading Curly & Beautiful, an intensive day dedicated to curly hair professionals who want a clear, modern method that works in the salon. We focused on the complete journey of the curl: Curly cutting, to create shape, balance, and movement while respecting shrinkage and curl pattern. Styling, to build definition, control volume, and deliver a finish that clients can actually recreate at home. Curly color, with smart placement and tone co

Last week in Baku , during a Framesi seminar , I worked on a transformation that’s very common in the salon and always satisfying when it’s executed with control: achieving a cool blonde starting from 6–7 cm of natural salt-and-pepper regrowth and yellow, warm lengths . The key is simple: lift cleanly , then tone with precision so the blonde stays cool and luminous, never flat. Starting point Regrowth: 6–7 cm natural grey / salt-and-pepper Lengths: warm and yellow Goal: