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Two days dedicated to color and cutting, focused on practical techniques that can be applied immediately in the salon. A heartfelt thank you to all the professionals who took part with energy, curiosity, and a real drive to grow: it was a pleasure sharing these two days with you. A special thanks to the Framesi Romania team for the flawless organization and warm hospitality that makes every event a special experience.

One of the problems I see walk into the salon most often is an unwanted green cast: it happens after prolonged chlorine exposure, after an over-ashy toner on a warm base, or simply when the color "shifts" in an unexpected direction. It's not tied to a specific level: it can show up on light bases just as easily as on darker ones. It's a flaw that really bothers the client, because it's visible to the naked eye and kills the shine of the color. In the video I filmed in the sal

Just wrapped up the Framesi Pakistan Roadshow alongside Armando Petracci: two masterclasses, Lahore and Karachi, five different models a day to put every technique to the test — decolorization, cutting, color — in front of an audience of local professionals eager to absorb every detail. The focus was on the new Framcolor Glamour, but by the end we’d made all of Pakistan fall in love with the entire Framesi range — the audience’s reaction exceeded every expectation. A special

I I had the pleasure of leading a Framesi People 2026 collection training at The Paintworks, supported by International Master Sally Ward and Ambassadors Donna Oliver, Jade Cummings and Abigail Fife. Day 1: I performed 3 live cuts on stage, walking the audience through the techniques and philosophy behind the Framesi People 2026 collection. Day 2: The energy shifted as participants took the stage themselves, reproducing the cuts hands-on, putting the method into practice and

What you see online isn’t real. And it’s about to change everything. Forget the feed. The most inspiring hair you’ll ever see is walking past you on the street. • • • #alessiobianconi

The best part of being an educator? The moment the room stops being a classroom and becomes a creative space. Bergen, Norway. A full walkthrough of the Framesi product universe — every line, every formula, tested live on four models with a team of passionate professionals. Hair education doesn't get better than this. Thank you Salon Monna Lisa for the welcome, the enthusiasm, and the questions that kept us all thinking. 🙏🇳🇴

Every hairdresser knows the moment. A client sits down, unlocks her phone, and slides it across the counter with that photo. Here's how to handle it like a pro — without crushing her vision.

Box dye. Layer after layer. A complicated history. No problem — if you have patience. A reflection on methodology, color correction, and why slowing down is the most powerful thing a hairdresser can do.

Today in Milan I had the pleasure of leading another edition of Curly & Beautiful, the Framesi training day dedicated entirely to curly hair professionals. Fifteen hairstylists in the room. One subject: the curl — in all its forms, its challenges, and its potential. The day focused on two areas that I believe are inseparable when it comes to curly hair: cutting and styling. Not as two separate steps, but as a single conversation with the hair. The cut defines the shape and re

The tour continues — and it delivers. Two weeks later, two new cities, same energy. Sfax and Hammamet: the second leg of our Tunisia tour with Framesi is done, and once again the rooms were full, the questions were sharp, and the professionals showing up were the kind who make every stage worth it. This time alongside me: Giada Capuano, back on tour and stronger than ever, and Enrico Dal Forno — a pairing that brought a new dynamic to the stage and proved, again, that when th

Almost all of us have been there. A sales rep shows up with an offer that sounds irresistible: a product with your name, your label, your logo. You feel like a brand. You feel finally free. Then you realize you signed your own death warrant. The trap is perfectly built. You buy a semi-finished product from a third-party manufacturer, put your label on it, sell at market price. In theory, it works. In practice, that same product — same INCI, same formula, same factory — is bei

There's something special about getting together with colleagues, in front of a mannequin head and a bowl of bleach, to share techniques, questions, and that curiosity that drives us every day to grow. The Deco Lab training day hosted by DShop Drago in Rivoli (Turin) was exactly this: one of those occasions when training stops being a duty and becomes a pleasure. Working alongside me today was Michela Fava, Framesi personal colorist, a professional who brings to every session

One thousand participants. Two cities. Two days I won’t forget. The first leg of our tour in Tunisia with Framesi has just wrapped up. Tunis first, then Monastir — packed rooms, engaged professionals, real questions. The kind of crowd that gives you energy. What makes this tour even more special is that it’s the first time I’ve worked with Sabrina Arvizzigno, Director of Italian Style Framesi, and Giada Capuano. First time together on stage, yet it felt like we’d done this a

Coming home from Romania with a full heart is the most accurate way I can describe how I feel right now. Two intense days made of stage time, scissors, brushes, focused eyes, and that warmth only certain professional environments know how to give. Day One: The Framesi Collection on the Romanian Stage On the first day, I had the honor of presenting the new Framesi collection to the Romanian audience. Stepping on stage in front of a crowd that watches you with curiosity, hunger

Today was one of those days that reminds me why I love this work so deeply. We held our Framesi Curly & Beautiful seminar right here in the province of Foggia — a full, hands-on session dedicated to the art and science of curly hair: cutting techniques, styling methods, and colour. Curls have their own language. They move, breathe, and respond differently from any other hair texture — and that’s exactly what makes working with them so fascinating and so rewarding. Today we ex

When summer arrives, hair (and skin) immediately pays the price of sun, salt, and chlorine: dehydration, dullness, knots, and that “tired fiber” feeling after just a few days by the sea. What truly works is a simple, complete, repeatable routine — three steps that cleanse, rehydrate, and protect during exposure. The Morphosis Sun routine: 3 steps, no complications 1) Post-sun cleansing: Hair & Body Wash (2 in 1) The first step is Morphosis Sun Hair & Body Wash : an all-in-one

A special thank you to my collaborators in Hungary, essential for the preparation and operational support throughout the show: Erika, Csilla, Daniella, Dóra, Diána and Alex . Framesi Collection in Hungary: when a collection becomes a story of identity (and technique) There are workdays that aren’t “just” workdays. They’re experiences that remind you that what you do — cutting, coloring, styling, preparation — is a language. And when everything works, that language speaks abou

Why We Call It a “Molecular Booster” If you have fragile hair that breaks easily or seems to lose body and strength after chemical treatments, the priority isn’t just to “soften” it: it’s to rebuild and make the hair fiber more stable. Framesi’s Morphosis Restructure Hair Leave-In Molecular Booster was created precisely for this purpose: a leave-in serum designed to work on both scalp and hair, with a clear goal: to reduce fragility and give your hair a fuller, more compact,

For years, social media has been a powerful lever for salons: polished photos, well-edited videos, before-and-afters, consistent feeds. The better you communicated, the more competent you looked. Today that rule is breaking. In a way, AI is “destroying” social advertising. But what it is really destroying is the illusion. And for anyone who truly does great work, that is an advantage. 1) Images are no longer proof Not long ago, high-quality content required: technical skill (

Goal Defined, elastic, glossy curls at home, with a simple, repeatable routine using MORPHOSIS Curl Soul and FOR-ME 308 – Elevate Me Curl Cream . Products (specific info) MORPHOSIS Curl Soul Shampoo What it is: a moisturizing and disciplining shampoo for curly and textured hair. It gently cleanses while respecting the curl structure. Formula / actives highlighted by the brand: Cotton Milk , Hyaluronic Acid , and Cationic Conditioners for softness, definition, and elastic