Framesi Collection Hungary 30/03/2026

A special thank you to my collaborators in Hungary, essential for the preparation and operational support throughout the show: Erika, Csilla, Daniella, Dóra, Diána and Alex.

Framesi Collection in Hungary: when a collection becomes a story of identity (and technique)

There are workdays that aren’t “just” workdays.

They’re experiences that remind you that what you do — cutting, coloring, styling, preparation — is a language. And when everything works, that language speaks about people.

The Framesi collection in Hungary was exactly this: an event built on precise timing, models to prepare, technical choices to make readable live… but above all on a strong concept: PEOPLE.

PEOPLE: fewer trends to chase, more identity to express

The mood of the collection revolves around an idea I feel strongly about in everyday salon work too:

in recent years we’ve seen a lot of “copy and paste” aesthetics, a lot of trends that look the same on everyone. Here, instead, the point is different: not chasing the trend of the moment, but bringing each person’s identity on stage (and into real life).

Cut and color become a conscious choice, almost autobiographical: not “the right look”, but the right story for the person wearing it.

Three looks, three personalities: EDGY / HEDONIST / MAXIMINIMALIST

During the show we worked on three very different directions, precisely because the goal wasn’t to show “variations of the same thing”, but three distinct characters.

EDGY (Energy Style)

Clean geometry, decisive lines, details that break perfection (fringes, front pieces, asymmetries).

Controlled energy: intentional contrasts, no chaos.

A look that says: “this person doesn’t ask for permission”.

HEDONIST (Italian Style)

Glamour, elegant opulence, “wow” brightness built with precision.

Volume, polished finish, rich and precious color.

A look that states: “I take my space”.

MAXIMINIMALIST (Global Style)

“Less, but unforgettable”: an essential base + a detail that stays with you.

Balance between too much and too little: control, measure, but with a twist.

A look that says: “I don’t need to shout to be noticed”.

Backstage: preparation makes the real difference

A fundamental part of the experience wasn’t on stage, but before.

When you work on models and shows, preparation is what makes a clean performance possible:

technical treatments done at the right time,

bases and blending prepared the day before when needed,

team organization and continuous support throughout the day.

And this is something that applies in the salon as well: often the final result that “looks easy” is easy only because behind it there is method.

Technique must be readable (not only correct)

One thing I’m taking home from this experience is an important reminder:

it’s not enough to do it well — you need to make sure the technique is readable.

In the context of a collection, every step (sectioning, tone choices, finish) must clearly communicate the message of the look.

If the goal is identity, then every technical detail must support that identity.

What stays with me (and why I’m sharing it here)

I’m sharing this experience because I like to share what truly shapes my work:

the idea that trends are useful only when they become tools, not cages;

the confirmation that cut and color are language, not just aesthetics;

the awareness that preparation, timing, and method make the difference between good work and memorable work.

The Framesi collection in Hungary was intense, precise, full of energy.

And, like all experiences that matter, it left me wanting to bring this vision into everyday things too: in the salon, in education, and in every new project.