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In this post I’m sharing how I took this hair from a warm, uneven blonde to a clean, luminous icy blonde, while keeping the hair structure protected throughout the service. Starting point The base was a warm blonde with visible yellow/golden tones and some unevenness through the lengths. The goal was to create a brighter, cooler, more polished result with improved uniformity and shine. 1) Lightening (with maximum protection) To lift and refine the canvas, I used Framesi Decol

She came in with multiple bands of color through the mid-lengths and ends, and she wanted to refresh and fix her overall look. We worked on correcting the uneven tones, softening the transitions, and bringing everything back into balance for a cleaner, more cohesive result. Healthy shine, smoother blend, and a look that feels like her again. If you’ve been dealing with banding or patchy color, you’re not alone — it can be fixed with the right plan.

Today in Toledo I had the pleasure of leading Curly & Beautiful, an intensive day dedicated to curly hair professionals who want a clear, modern method that works in the salon. We focused on the complete journey of the curl: Curly cutting, to create shape, balance, and movement while respecting shrinkage and curl pattern. Styling, to build definition, control volume, and deliver a finish that clients can actually recreate at home. Curly color, with smart placement and tone co

Last week in Baku , during a Framesi seminar , I worked on a transformation that’s very common in the salon and always satisfying when it’s executed with control: achieving a cool blonde starting from 6–7 cm of natural salt-and-pepper regrowth and yellow, warm lengths . The key is simple: lift cleanly , then tone with precision so the blonde stays cool and luminous, never flat. Starting point Regrowth: 6–7 cm natural grey / salt-and-pepper Lengths: warm and yellow Goal:

A clean blonde is great, but the toning is what makes highlights look truly refined. For this look, I wanted a natural grey blending result: cool and modern, but still soft, luminous, and totally wearable. This is the exact toning approach I used on level 9 pre-lightened highlights over a natural salt-and-pepper base (around 60% grey) , using Framesi Framcolor Glamour . Starting point Base: natural salt-and-pepper / naturally grey ( ~60% grey ) Lightening result: highlig

Curly hair does not need to be “tamed”. It needs a haircut that respects the curl pattern, controls volume in the right places, and keeps the ends light so the shape stays beautiful for days. For this look, I worked on 3B curls with medium density and low porosity . I cut the hair on dry curls to see the real pattern and shrinkage, then I styled using Morphosis Curl Soul for hydration and elasticity, and Framesi For-Me 308 applied before diffusing for definition and long

Getting a strong, even blue is all about two things: a uniform lightened base and healthy hair structure so the pigment can sit evenly. Here ’s the exact process I used to achieve this result. Goal Create a deep, vibrant blue while avoiding: patchiness, dull or transparent ends, unnecessary stress on the hair. Step 1 — Controlled lightening To build the right base, I lightened the hair using: Framesi Decolor B No Dust 20 volume developer I worked to keep the lift as even a

Madrid still feels close, even though it was four months ago. Looking back on the Framesi Congress (the Framesi International Congress), in the year of Framesi’s 80th anniversary, I remember it as much more than an event. It was a shared story made of vision, craft, and people. Stepping on stage as part of Italian Style International, I felt both the responsibility and the joy of representing a contemporary idea of hairdressing: precise, elegant, and alive. What stays with me

In Azerbaijan, I had the privilege of living an incredible experience as a Framesi trainer, and it reminded me why education is such a powerful part of our industry. During the session, we explored the world of Framesi FRAMCOLOR Glamour  and how to create modern, luminous results with precision, from consultation to final finish. We also went deep into the full Decolor B  range, focusing on safe, controlled lightening, clean blondes, and creative possibilities while respectin